xplace GmbH has equipped more than 120 WMF Group stores in Germany, Austria and Switzerland with electronic shelf labels (ESLs). By December 2019, the Goettingen-based POS digitilisation specialist had installed around 100,000 displays.
After a successful planning and test phase in ten stores, xplace needed only three months to complete the rollout. xplace implemented the installation of the electronic shelf labels during ongoing business operations, including the integration into the IT systems of the shops as well as the connection to the ERP system and the web shop. In addition, xplace will be providing service and support for the entire ESL infrastructure. Lars Luck, Vice President Direct-to-Consumer-Business/Own Retail at WMF, comments: "Nowadays, integrated ESL solutions are essential components for integrated digitilisation concepts at the POS. The centrally managed output of prices offers many advantages for us. xplace provided us with excellent support accomplishing the project".
"Thanks to our extensive experience with ESL rollouts on a large scale, we know that the biggest challenge is to develop interfaces to various IT resources such as the ERP system. We tailor these links in close dialogue with our customers according to their specific requirements. We are pleased that we were able to also convince WMF of our expertise here," says Marco Wassermann, CEO and Co-Founder of xplace, and explains: "The advantages of centralized price labelling with ESL are resource efficiency, error-proof harmonisation of online and offline pricing for a consistent customer journey as well as flexibility and reaction time equal to e-commerce. But that's just the first stept: ESL systems already have great potential today to act as digital signage touchpoints to promote sales - or even to generate valuable interaction data for conversion optimization."Manufacturer- and hardware-independent ESL solutions
xplace has been cooperating successfully with Bison Schweiz AG for some time now on ESL projects. Only recently, the two companies announced a strategic partnership. The respective offers combine to form a comprehensive portfolio that makes it possible to implement ESL projects completely from a single source. The "ESL Manager" software from Bison establishes interfaces to various data sources, manages product and label matching and sends the product data to the ESLs in the desired format. The realisation of these interfaces for the integration of different formats and systems is the core competence of xplace in addition to all-round product service. "For us, it does not matter whether customers opt for electronic shelf labels from SoluM, Hanshow or other manufacturers. As consultant as well as integrator, we are completely independent of manufacturers and hardware. In this way, we guarantee that our customers get their optimal solution an can use their ESL-infrastructure to its full potential," emphasizes Wassermann.