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xplace GmbH

Tuchmacherweg 12, 37079 Göttingen

This company is co-exhibitor of
Bison Schweiz AG

Hall map

EuroShop 2020 hall map (Hall 6): stand G41

Fairground map

EuroShop 2020 fairground map: Hall 6


Marco Wassermann

Chief Executive Officer

+49 551 488 798-0


Stefan Holighaus

Chief Sales Officer (ad interim)

+49 551 488 798-0


Our range of products

Product categories

  • 06  Retail Marketing
  • 06.01  Digital marketing solutions
  • 06.01.08  Digital signage solutions
  • 07  Retail Technology
  • 07.01  Omnichannel/E-Commerce solutions
  • 07.01.01  Omnichannel integration
  • 07  Retail Technology
  • 07.02  Analytics
  • 07.02.04  Customer tracking
  • 07  Retail Technology
  • 07.06  POS software
  • 07.06.03  POS communication software

POS communication software

  • 07  Retail Technology
  • 07.09  Price labelling
  • 07.09.01  Electronic shelf labels (ESL)

Our products

Product category: Digital signage solutions, Omnichannel integration

Digital Signage Solutions

Individual digital touchpoints
Digital signage solutions at relevant touchpoints in the store have a direct influence on the customer journey and brand communication. They enable the easy, standardised and departmental control of brand messages and advertising campaigns. xplace offers various solutions suitable for all concepts. They provide eye-catching moments in large stores, but also an extraordinary shopping experience in stores with limited space.

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Product category: Omnichannel integration, Electronic shelf labels (ESL)

The one stop-source for complete ESL-Solutions

Our international, manufacturer-independent expertise places us in the perfect position to implement ESL solutions throughout the entire stationary retail sector. As an experienced full-service provider, we implement your projects in their entirety, ranging from the original concept to monitoring during ongoing operations. For example, we successfully rolled out over twelve million labels in more than 1,000 stores at Media Markt and Saturn.

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Product category: Digital signage solutions, Omnichannel integration

Interactive Kiosk Systems

The strengths of brick-and-mortar retail lie in customer advice and the shopping experience. With interactive kiosk solutions, xplace brings the benefits of e-commerce to the POS: a quick way to find the desired product, personalised product advice, and always available product information and reviews. Used at various touchpoints on the customer journey, these solutions positively influence the purchase decision and increase the conversion rate.

xplace offers a broad solution portfolio of digital touchpoints for product consulting, which customers can access at each touchpoint of the customer journey. Our interactive kiosk systems provide extensive product information and even enable employees from other departments to give a qualified product advice. With our applications, customers can quickly find the product they are searching for when no employee is available to help, making shopping a carefree and positive experience.

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Product category: Digital signage solutions, Omnichannel integration, Customer tracking, POS communication software, Electronic shelf labels (ESL)

biscuit - xplace's POS-data platform

Gain insights. Understand your customer. Increase your conversion.
Online retailers track the online customer journey almost completely today. Our data integration and analysis solutions now give you the same transparency in stationary retail. Customer behaviour and buying decisions are analysed and potential obstacles revealed, thus increasing your conversion. Data is the new oil in the retail trade, so capitalise on it!

Monitor the technical status of your digital signage and ESL infrastructure. Collect interaction and behaviour data at the POS and gain knowledge about your customers. Link data from POS and e-commerce systems. Integrate internal and external sensors. Control and automate your customer approach, bring personalized shopping to your store and create real omnichannel.

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Company news




Dec 5, 2019

xplace has fulfilled ESL rollout at WMF

xplace GmbH has equipped more than 120 WMF Group stores in Germany, Austria and Switzerland with electronic shelf labels (ESLs). By December 2019, the Goettingen-based POS digitilisation specialist had installed around 100,000 displays.

After a successful planning and test phase in ten stores, xplace needed only three months to complete the rollout. xplace implemented the installation of the electronic shelf labels during ongoing business operations, including the integration into the IT systems of the shops as well as the connection to the ERP system and the web shop. In addition, xplace will be providing service and support for the entire ESL infrastructure. Lars Luck, Vice President Direct-to-Consumer-Business/Own Retail at WMF, comments: "Nowadays, integrated ESL solutions are essential components for integrated digitilisation concepts at the POS. The centrally managed output of prices offers many advantages for us. xplace provided us with excellent support accomplishing the project". 

"Thanks to our extensive experience with ESL rollouts on a large scale, we know that the biggest challenge is to develop interfaces to various IT resources such as the ERP system. We tailor these links in close dialogue with our customers according to their specific requirements. We are pleased that we were able to also convince WMF of our expertise here," says Marco Wassermann, CEO and Co-Founder of xplace, and explains: "The advantages of centralized price labelling with ESL are resource efficiency, error-proof harmonisation of online and offline pricing for a consistent customer journey as well as flexibility and reaction time equal to e-commerce. But that's just the first stept: ESL systems already have great potential today to act as digital signage touchpoints to promote sales - or even to generate valuable interaction data for conversion optimization."

Manufacturer- and hardware-independent ESL solutions
xplace has been cooperating successfully with Bison Schweiz AG for some time now on ESL projects. Only recently, the two companies announced a strategic partnership. The respective offers combine to form a comprehensive portfolio that makes it possible to implement ESL projects completely from a single source. The "ESL Manager" software from Bison establishes interfaces to various data sources, manages product and label matching and sends the product data to the ESLs in the desired format. The realisation of these interfaces for the integration of different formats and systems is the core competence of xplace in addition to all-round product service. "For us, it does not matter whether customers opt for electronic shelf labels from SoluM, Hanshow or other manufacturers. As consultant as well as integrator, we are completely independent of manufacturers and hardware. In this way, we guarantee that our customers get their optimal solution an can use their ESL-infrastructure to its full potential," emphasizes Wassermann.

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About us

Company details

Digital Solutions for Omnichannel Retail at the POS
xplace is an international solution provider and system integrator that specialises in digitalising the customer journey at the POS. We support your digitalisation project with services ranging from strategic consulting to successfully implementing retail space concepts.

We have been active in the market as a consultant and systems integrator for brands and retailers from various sectors for over 15 years now. Integrating innovative technologies and connecting our applications to your POS data systems has emerged as our decisive core competence and has catapulted us to the top of the league of European digital signage integrators.

Digital Retail
With our portfolio of digital retail solutions, we cover all relevant touchpoints for the digitalisation of the customer journey at the POS. These include digital signage, electronic shelf labels and applications for digital product advice. We tailor our solutions to the individual requirements of our customers.

Retail Insights
Today, IoT technologies enable you to gain insights about customer's preferences and behaviour at the POS the same way as you know it from e-commerce. Our platform biscuit links all channels and data and thus provides a complete overview of the customer journey at the POS. Data analysis provides decisive impulses for addressing your customers in the store.

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Company data

Number of employees




Area of business

Retail technology