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Special Effects International Ltd.

Wysocki utca. 1, 1155 Budapest

Hall map

EuroShop 2020 hall map (Hall 4): stand B52

Fairground map

EuroShop 2020 fairground map: Hall 4


Zsuzsa Fieszl

International Key Account Manager
Exhibition and Installation, Touring and Live Entertainment

Wysocki u. 1.
H-1155 Budapest, Hungary

003620 2197485


Anikó Boriszov

International Key Account Manager
International Events, Hotel AV Services, Event Production, Creative Event Design

Wysocki utca 1.
H-1155 Budapest, Hungary



Ádám Mészáros

Project Manager
International Events

Wysocki u. 1.
H-1155 Budapest, Hungary



Luca Tímea Győri

Project Manager
Exhibition and Installation

Wysocki utca 1.
H-1155 Budapest, Hungary



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Our range of products

Our products

Product category: Production companies

Exhibition and Installation Services

We bring visions to life! Engage your audience with innovative exhibition stands that showcase 21st-century technology. With a team of creative experts and personalized project management we provide one-stop-shop solution from artwork to dismantling. Our own storage facility, transportation capability and in-depth knowledge of the most frequented expo centers enable us to create your tailor-designed or turnkey stand at any location in the world.

For further information do not hesitate to contact Ms. Zsuzsa Fieszl.

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Product category: Production companies

International Event Services

Wherever your event takes you, we are able to provide you with installation, design, audiovisual and production services globally at the highest level. Being a member of two prestigious professional networks, AV Alliance and Congress Rental Network, we have access to over 80 warehouses worldwide, teaming up with the best regional suppliers.

For further information do not hesitate to contact Ms. Aniko Boriszov.

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Product category: Production companies

Hotel AV Services

Meet us in a Budapest hotel! We deliver the best suiting technology solutions in most 4 and 5-star hotels in Budapest for any type of event or client need. Onsite equipment pool, dedicated in-house project managers with years of hotel industry background and English-speaking technicians help you to achieve successful events.

For further information do not hesitate to contact Ms. Aniko Boriszov.

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Product category: Production companies

Event Production Services

We are specialized in planning and executing large scale events, which require complex production skills, creativity, strategic thinking and the highest efficiency. Our group of professionals fully understands what it takes to leave an unforgettable impact on the audience, therefore they always attempt to deliver the WOW-effect with the help of the latest event technology.

For further information do not hesitate to contact Ms. Aniko Boriszov.

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Product category: Production companies

Creative Event Design Services

An exceptional event experience starts with creative thinking. Our 3D and graphic designers and developers unleash their imagination to shape an evolving event environment through conceptualization, event branding, installation design and content development.

For further information do not hesitate to contact Ms. Aniko Boriszov.

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Product category: Production companies

Touring and Live Entertainment Services

As a full-service provider of video, audio, lighting, LED and staging, Special Effects Touring and Live Entertainment can serve as a single point of contact to cover all technical aspects of concerts, tours, festivals or any kind of shows indoor and outdoor.

For further information do not hesitate to contact Ms. Zsuzsa Fieszl.

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Company news



23 May 2019

Special Effects acquires company, launches new division

Event production company Special Effects International has announced the acquisition of Mobil Audio and Light Kft., a sound, lighting and staging production company, as well as the creation of a new “Touring & Live Entertainment” business unit as a result of the transaction.

The new business unitʼs goal is to provide high-quality technical solutions for festivals, roadshows and concerts internationally,  according to a press release sent to the Budapest Business Journal. This is the sixth standalone division of the company. The acquisition and the establishment of the business unit is part of a long-term strategy which has been preceded by several other mergers and a comprehensive organizational restructuring in recent years, the press release adds.

“Mobil Audio and Light has been our partner since its establishment,” says Zsolt Kassai, CEO of Special Effects International. “Our colleagues have built rapport over the last two decades that will help the quick integration of the team of twenty full-time employees and lay a solid foundation for future growth.”

The new business unit will be managed by Zoltán Szmodits, former owner of Mobil Audio. Special Effects says that it will be able to serve large-scale concerts and outdoor events in line with the highest standards.

“Special Effects provides a stable base for a prosperous operation in every aspect,” Szmodits says. “Its international clientele and extensive business experience will guarantee further market expansion and professional advancement. Leaving the daily duties of company management behind, despite managing bigger resources than before, I can focus again on customer relations and innovations to assure the progress of the department and Special Effects.”

Special Effectsʼ business divisions at the moment are as follows: International Events, Hotel AV Services, Event Production, Exhibition & Installation, Creative Event Design, and Touring & Live Entertainment.

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07 Dec 2018

Blending Creativity and Innovative Thinking With new Technologies

Zsolt Kassai, general manager of Special Effects International, talks to the Budapest Business Journal about changes in the industry, the development of the business, and his dream event to stage.

BBJ: You now have 36 years of experience as an event production company. How has the market changed in that time?

Zs.K.: Special Effects’ history started, believe it or not, producing special effects for feature films. Upon identifying an increasing need for professional audiovisual equipment and services at conferences, our focus moved towards this area. Imagine that in the beginning we operated overhead projectors and slide projectors; an LCD projector was the dream of many customers. Today, complex panorama projection or 3D mapping are not science fiction anymore either. Not only technology has changed at rocket speed over the past years; clients also compete with each other or even with themselves to create bigger, better, brighter events year by year.

BBJ: You have offices in Budapest, Berlin, London, Dubai, Los Angeles and Hong Kong. What is the split between the original, Hungarian market, and business from overseas?

Zs.K.: First of all we have to separate our “sending markets” and operating markets. Around 70% of the events we service take place in Budapest but are mainly organized by international clients. We hardly have Hungarian clients going abroad with their events; the few hundred projects we have outside of Hungary are for international clientele. The majority of these take place in Europe and this year we had nearly 40 events in the United States. The number of events we service in Asia and in the Middle East is also significantly increasing.

BBJ: This year you acquired Dubai-based event design and production company Kraftwerk. What do you hope to achieve through this?  

Zs.K.: The acquisition is part of our business development strategy to increase our international presence. Our local production capacities in Dubai now enable us to provide full-scale technical, installation, exhibition and design services both in the UAE and in other GCC countries. Complementing our four current business units – Hotel AV Services, International Production, Event Production and Exhibition & Installation Services –, this Dubai-based co-operation will help transform our graphic and event design services into an independent Creative Event Design division that will allow us to create and produce full event concepts and support clients with complete event branding to deliver unforgettable event experiences.

BBJ: What are the latest trends in event production?

Zs.K.: Interaction on every level. Smartphones and collaborative applications, greater audience engagement, virtual and augmented reality, artificial intelligence and the Internet of Things are the hottest buzzwords in event production and event management. Our customers want to achieve long-lasting results from their events and the merger with Kraftwerk has brought a good variety of these services into our portfolio.

BBJ: What do you think we will see in the future? How will the industry evolve?

Zs.K.: Home technology heavily influences event tech. Gadgets, apps you use in everyday life will come to events with modified or extended functionality; for example, voice direction or face recognition. Social media will certainly play a bigger role, too. Event organizers will be able to enhance the event experience by adding influencer commentaries to their original event content. Sharing this new content on social media platforms will reach greater audiences. In addition, video and audio streaming, live 360-degree videos, remote interpretation can all connect the remote audience in a much more efficient and measurable way. Clients will request and use these solutions more often, requiring more and more creativity from our teams. To keep pace with the latest, or even future trends, we implement technologies and create new brands like the interactive event app, or combine the skills of our partner companies Kraftwerk and Special Effects Media. Brand activation, live video streaming, YouTube channel management are just a few of the services our companies embrace.

BBJ: How much of what you do is responding to client requests and how much is giving suggestions?

Zs.K.: We mainly respond to client requests but for every event, we make technology suggestions. Many inquiries still ask for the projector/screen/microphone trio where we have little space for unique solutions, but selecting the best fitting projection or sound equipment is still inevitable for every client. The real challenge comes when we need to transform a venue into a completely different interior or create a replica of existing historic landmarks with the help of technical or stage equipment to deliver an extraordinary experience. These events not only put our creativity, originality and innovative thinking to the test, but always require us to implement new technologies and materials.

BBJ: What is the event you are proudest of having arranged, and which was the most challenging?

Zs.K.: It is hard to choose one. Working for FIFA, UEFA, FINA, NATO or providing services for the 300 plus official EU-Presidency events in 2011 were all challenging but made us very proud, too. However, the real success is to create and build a full event concept from scratch for a client and make their “dream event” come true. Technology plays a huge role here, but due to the size of some events, it is rather more scenic or even venue design, not simply event production. It requires full attention, participation and coordination of multiple divisions, involving in some cases a team of up to 150-200 people.

BBJ: Is there an event you have not yet produced that is on your wish list?

Zs.K.: Lots! We always want to improve and seek new opportunities and challenges. If I want to mention one, in particular, the Super Bowl Halftime Show could be a really motivating target.

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14 Sep 2018

Special Effects International Ltd. expands global presence to Dubai

A number of successful acquisitions have contributed to the growth of Special Effects. Through this partnership, in addition to penetrating a new market, the company will also transform its graphic and event design services into an independent line of business.

"This acquisition is part of our business development strategy to increase our international presence," explains Zsolt Kassai, CEO of Special Effects Ltd. "Special Effects is globally renowned for its bespoke, high-quality services. From now on, our local production capacities will enable us to provide full-scale technical, installation and design services both in the UAE and other GCC countries."

Building on the creativity of European professionals, Kraftwerk Design & Production is a specialist in designing full visual concepts. Since its foundation in 2015, the agency has designed and constructed stages and installations, created interactive solutions and developed audiovisual content for numerous multinational companies. From the alliance with Special Effects, Kraftwerk expects to broaden its range of services and to increase market share.

The two companies had collaborated on a series of projects before joining forces. This allowed both parties to explore their shared values and to find synergies to build a lucrative business partnership.

"As a result of the acquisition, we are establishing a new creative design division to deliver an even wider variety of solutions to our existing and new clients," adds Kassai.

Kraftwerk management and operations will not change, while both companies plan to grow their teams in sales and creative design.

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About us

Company portrait

Special Effects International Ltd. is a full-scale event production company delivering its services all over the world since 1982.

We are a one-stop-shop event production partner of key event planners, DMCs, PCOs and Fortune 500 companies worldwide, offering all-inclusive, customer-oriented event design, equipment and installation solutions. Dedicated project managers keep eye on every phase of the event planning and operation; well-trained English-speaking technicians assist onsite to ensure the highest level of services at every event.

A company in Central Europe with global reach  

Though Special Effects is based in Budapest, not only do we offer our services in Hungary but on numerous international markets. With the help of the excellent network of AV Alliance, Congress Rental Network and our Middle East branch, we are able to service clients at nearly every location around the globe with the highest international event production standards.

We accept challenges with open arms

Go beyond the projector-screen-microphone trio and give space for unique solutions! Put our creativity, originality and innovative thinking to the test and let us implement the latest technologies and materials for you. Your vision is our profession.

Your solution for any type of live event

With 150 full-time employees, 85% of the AV equipment supplied from own inventory and with nearly four decades of experience in the area of live events, we provide the following audiovisual and creative services:

  • Exhibition and Installation
  • International Events
  • Hotel AV Services
  • Event Production
  • Creative Event Design
  • Touring and Live Entertainment.

Company data

Sales volume 10-49 Mio US $
Export content max. 25%
Number of employees 100-499
Foundation 1982
Area of business Stand construction & live marketing

Company information as a PDF file