DIMENSION SHOPFITTING & STORE DESIGN: BRINGING MOVEMENT TO YOUR IMAGINATION

People walk through an exhibition stand that replicates the entrance area of a modern supermarket with wooden elements and stylish lighting; copyright: Messe Düsseldorf / A. Wiese

How do you envision the store of tomorrow? Certainly not just as a place to shop. How about a third place as a hotspot of urban life? A pop-up marketplace with ever-changing experiences? A feel-good location full of emotion – and with a clear purpose that goes far beyond sales? Create places that engage all the senses.

Look forward to store fitting & store design that inspires – with innovative ideas for product presentation, layout, and atmosphere. Everything you need to redesign your space and tailor it specifically to your target audience.

Whether you're attending for the umpteenth time or for the first time, you'll immediately perceive this dimension for what it is: an absolute imagination booster. The best architects, designers, planners, and manufacturers outdo each other with uniquely designed, surprising concepts and presentations that have been thought out down to the smallest detail.

Discover creative highlights for retail store design, fascinating lighting effects, and original design approaches. Learn how materials, shapes, and colors are strategically placed and used to create an effective impact.

Be inspired by the interplay of space, function, and emotion – from classic shops to immersive experience areas. Whether natural, experimental, or purist: every detail follows the principle of conscious placement.

See how store fitting works as a design tool – and discover how interior design helps bring branding to life. EuroShop shows you what is possible – at various levels of design, storytelling, and functionality.

Welcome to a world where you don't just enter spaces, you experience them. Welcome to the heart of retail store design and forward-looking interiors.

Tickets will soon be available here.

The dimension of shopfitting & store design at a glance

Which exhibitors will be there?

What can you expect?

Product categories of the dimension

Impressions & insights

FAQ – You have questions, we have answers

More experience dimensions of EuroShop

Exhibitors

A view from above into a EuroShop exhibition hall with numerous stands and visitors; copyright: Messe Düsseldorf/A. Wiese

Discover our exhibitors and their innovative solutions at EuroShop.

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Program

A woman gives a presentation to an audience on a green stage at the EuroShop trade fair; copyright: Messe Düsseldorf/A. Wiese

Stages, special areas, awards, and many other event highlights await you.

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Hall plan

Find whatever you are looking for with our interactive hall plan.

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EuroShop.mag

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Industry news, trends, use cases? Stay up to date with our online magazine.

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These exhibitors take part among others:

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These exhibitors take part among others:

These exhibitors take part among others:

Link zu Detailseite

Link zu Detailseite

HAGOLA Gastronomie-Technik GmbH & Co. KG

These exhibitors take part among others:

Nurdil Cooling Industry and Supermarket Equipment Inc.

These exhibitors take part among others:

These exhibitors take part among others:

These exhibitors take part among others:

Memo Steel - Gesellschaft für Tragwerkkonstruktionen mbH

SHOPFITTING & STORE DESIGN: THE DIMENSION FOR STORE FURNISHINGS AND DECORATION

Our exhibitors in the shopfitting, store design, and visual merchandising section will show you what really matters in modern retail and store design: creative concepts, sustainable materials, and compelling store branding.

Use attractive and resource-saving mannequins to make your shop window an absolute eye-catcher for passing trade. For effective product presentation that showcases your products to their best advantage, you will find tailor-made solutions from our suppliers – from wall and shelving systems to display cases, presentation tables, and sales counters to center room and seating furniture.

Design a store concept that brings your brand and business to life with stylish interior design products such as mirrors, clothing and sales racks, changing rooms, and indoor playgrounds. This will make your sales area not only functional but also emotionally charged – a key to successful branding in retail.

EuroShop exhibitors also offer a wide selection of shopping carts and shopping baskets – perfect for well-designed and customer-friendly shop construction.

Trends and Innovations in the retail shopfitting sector

In modern retail shopfitting, the focus is on holistic store concepts that seamlessly combine architecture, brand identity, lighting, materials, and digital technologies. Whether it's a flagship store, concept store, or pop-up space – the goal is to create a unique shopping journey that evokes emotions and perfectly showcases all items.

Sustainability and longevity are no longer secondary considerations, but central guiding principles for any business. Recyclable materials, modular systems, energy-efficient lighting, and resource-saving manufacturing methods define the store design of the future – creating retail spaces that are not only convincing but also take responsibility.

Another key driver of innovation is the integration of digital and interactive elements. Smart retail technologies such as digital price tags, interactive panels, real-time product information, or augmented reality solutions open up new ways to engage with customers. These technologies are strategically placed wherever they add real value – whether for orientation, inspiration, or product personalization. This transforms a traditional retail space into an experience-driven environment that can flexibly adapt and continuously surprise.

THE PRODUCT CATEGORIES OF DIMENSION SHOPFITTING, STORE DESIGN & VISUAL MERCHANDISING

The Shopfitting, Store Design & Visual Merchandising dimension at EuroShop contains the following product categories:

Store design, visual merchandising, shopping carts

Store Design

Store Architecture & Design
Store planning
Digital planning systems
Project Management

Visual Merchandising

Mannequins & Figures
Clothes hangers
VM Services
VM Software

Shopping carts & baskets

Shopping carts
Shopping baskets
Parking boxes
Cleaning
Castors & Wheels
Accessories

Store fittings

Store fittings

Seating
Presentation tables
Mirrors & mirror systems
Ready-to-wear & sales stands
Changing rooms
Sales containers
Sales counters
Showcases
Wall systems
Shelving systems
Heavy-duty shelving
Indoor children's play areas
Mid-space furniture
Customer guidance systems

Tickets will soon be available here.

An exhibition area with white mannequins in sporty clothing on red pedestals striking dynamic poses; copyright: Messe Düsseldorf/A. Wiese

A minimalist exhibition stand with a large, white geometric framework and information displays about mannequins; copyright: Messe Düsseldorf/A. Wiese

A close-up of hands looking at various samples and materials on a trade fair stand; copyright: Messe Düsseldorf/A. Wiese

An artistically designed stand with a large, tree-like sculpture made of green lights and a surrounding crowd; copyright: Messe Düsseldorf/A. Wiese

A blurred image of purple rings surrounding a white mannequin figure in a sporty pose; copyright: Messe Düsseldorf/A. Wiese

A series of large vertical panels of different textures and materials in an exhibition space; copyright: Messe Düsseldorf/A. Wiese

An overview of an exhibition hall with various exhibitors and a central lounge area highlighted by hanging plants and elegant lighting; copyright: Messe Düsseldorf/A. Wiese

A stylish exhibition with a green chair and a small handbag on a geometrically shaped display; copyright: Messe Düsseldorf/A. Wiese

A futuristic presentation of video glasses, surrounded by rotating red and blue circles of light; copyright: Messe Düsseldorf/A. Wiese

A colorful food market stall with bright pink and purple hues and a selection of fresh fruit and vegetables; copyright: Messe Düsseldorf/A. Wiese

SHOPFITTING & STORE DESIGN AT EUROSHOP: IMPRESSIONS AND INSIGHTS

Architecture, furniture, decoration: the design of a store determines its atmosphere, its effect on consumers. Exhibitors at the Shopfitting & Store Design dimension offer an incredible range of solutions and expertise to help you make your shop the Place-To-Be. We've captured some highlights and insights in our video coverage.

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Captivating store design – shopping with all the senses

At EuroShop 2023, we asked store design experts for their tips for retailers. Watch our video to learn how you can use shop fitting and decoration to make shopping in your store a journey for all the senses.

Designers' Village – Creative minds from all over the world

Companies showcased today's shopfitting innovations and take a look at tomorrow's trends. For our highlight tour, we asked three exhibitors about their experiences in the industry.

Vans Europe pop-up store: a phygital experience

When developing a store concept, it is important not to think digital and physical separately. James Damian and Paolo Tiani from Grottini use the example of a pop-up store for Vans Europe to show how design is linked to "phygital" retail strategies.

Are you curious about even more expert input from the retail universe? Then we recommend the presentations on the EuroShop 2023 Stages. You can watch the talks on the Connected Retail Stage, Retail Technology Stage, Store Design Stage and Expo + Event Stage online in our on-demand offer.

To the on-demand offer

EuroShop 2023: Facts and figures.

FAQ - Frequently asked questions about Dimension Shopfitting & Store Design

1. What is retail shopfitting in modern retail?

Retail shopfitting encompasses the planning, design, and furnishing of sales areas with the aim of creating a functional, effective, and appealing environment that encourages selling and shopping.

2. What current trends are shaping store design in brick-and-mortar retail?

Flexible panels, modular shelving, natural materials, and immersive brand worlds characterize the design—all with the aim of making a convincing first impression.

3. How can modular systems increase flexibility in shop design?

Modular systems, including fixtures, allow for quick redesign, repositioning, and flexible placing to adapt to changing product ranges or promotions - transforming any salesroom into a dynamic selling area.

4. What role does sustainability play in store construction and material selection?

Sustainability is increasingly influencing the arrangement of fixtures and other elements, as well as the selection of durable, environmentally friendly materials in a store – without losing sight of the target audience.

5. How can digital technologies be integrated into store design?

Digital tools such as interactive screens, displays, and sensors increase customer attention and make the shopping experience more personalized and efficient.

6. Why is a holistic concept crucial in retail shopfitting?

A well-thought-out overall concept ensures that customers can immediately find their way around when they enter the store, with merchandise clearly presented and increases sales in the long term.