RETAIL MARKETING: IDEAS THAT TOUCH.

Here you can expect the entire, vast spectrum of increasingly digital, increasingly in-depth interaction with customers. It's all about brand and shopping experiences, both in digital and in brick-and-mortar stores. Customer centricity is key. Data-driven marketing and personalization via mobile are becoming increasingly important.

Let yourself be touched by Retail Marketing that works.

The decisive factor is and remains: Retail must win the customer's eye. The dimension Retail Marketing shows the most attractive and fascinating solutions for the point of purchase, from displays & signage to digital & interactive marketing. After all, this is precisely where it is decided which product will be sold in the end.

Are you looking for new, intense points of contact with your customers? At EuroShop you will find a festival of ideas and inspiration.

What is the EuroShop? What do the dimensions mean?

You can find answers here!

These exhibitors take part among others:

These exhibitors take part among others:

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These exhibitors take part among others:

These exhibitors take part among others:

Link zu Detailseite

Link zu Detailseite

These exhibitors take part among others:

These exhibitors take part among others:

These exhibitors take part among others:

SALES PROMOTION IN RETAILING

Decoration, outdoor advertising, digital marketing, signage, displays, scent marketing and even more – There are many ways to pick up your clientele at the point of sale. Are you wondering which advertising media are right for you? You'll find the answers again this time at EuroShop.

Our exhibitors in the Retail Marketing dimension will be happy to advise you and work with you to define the optimum marketing measures to boost your sales promotion. Together, we'll get you to your individual marketing goal!

Nike Sneaker Sneaker as a 3D hologram: A brightly colored hologram in several colors floats as an eye-catching display in a showcase; copyright: Messe Düsseldorf/ A. Wiese

An arch that acts as the entrance to a store. At the top is Now Open in neon lettering.; copyright: Messe Düsseldorf/A. Wiese

A woman examines several colorful fluorescent tubes; copyright: Messe Düsseldorf/A. Wiese

A holographic projection shows a life-size model that conveys a message and acts as a digital sales tool; copyright: Messe Düsseldorf/ A. Wiese

Directional and illuminated red arrows on the walls - a visitor walks in the middle; copyright: Messe Düsseldorf/A. Wiese

Close-up of a decorative LED light display in the shape of a heart and a ring in vibrant shades of red and purple; copyright: Messe Düsseldorf/A. Wiese

RETAIL MARKETING AT EUROSHOP: IMPRESSIONS AND INSIGHTS

How do you attract attention? How do you tie customers to your brand? What role do omnichannel strategies play? In the Retail Marketing dimension, you'll get lots of helpful answers. We've captured some highlights and insights in our video coverage.

To the reporting

Customer Centricity puts people at the center

With solutions such as digital assistants or self-service kiosks, you can give your customers a self-determined customer journey and provide them with optimal personalized advice.

Services for an omnichannel journey

Omnichannel integration offers two benefits: it enables a seamless cross-channel customer journey and it helps retailers connect with their customers and build a relationship.

From Point of Sale to Point of Services

The physical store is still central to customers' purchasing decisions – but only as long as it can offer them the services they expect, says Isabelle Piat from Manhattan Associates Europe.

Are you curious about even more expert input from the retail universe? Then we recommend the presentations on the EuroShop 2023 Stages. You can watch the talks on the Connected Retail Stage, Retail Technology Stage, Store Design Stage and Expo + Event Stage online in our on-demand offer.

To the on-demand offer

WHAT PRODUCTS AND SOLUTIONS CAN BE FOUND IN THE RETAIL MARKETING DIMENSION?

When it comes to customer loyalty, there is no way around loyalty management solutions. In particular, mobile and digital marketing around couponing and smartphone apps are becoming increasingly important. You will also find the right expertise at EuroShop for the challenge of reconciling data protection and personalization.

All the latest insights on these innovations are waiting for you in the product categories of this Dimension. And we won't leave your brick-and-mortar store out of the equation: find out how you can inspire and win over your customers thanks to in-store navigation, screens, digital signage, LED walls, and other decorative and advertising elements!

THE PRODUCT CATEGORIES OF DIMENSION RETAIL MARKETING

The Retail Marketing Dimension at EuroShop includes the following product categories:

Digital marketing solutions

Loyalty management solutions
Mobile marketing solutions
Mobile couponing
In-store navigation
Location based services
Smartphone apps
Smart fitting rooms
Digital signage solutions
Screens and LED walls
Customer screens for checkouts and scales
POS kiosk systems
Customer feedback terminals
Content management for digital POS media
In-store audio solutions

Fragrance marketing

POS/POP displays

Acrylic and plastic
Cardboard
Paperboard, corrugated paperboard
Permanent displays
Temporary displays
Thematic displays

Printing/signage/decoration

Animation, revolving stages
Danglers
Plastic films, adhesive lettering
Graphic decoration elements
Light boxes
Neon signs
Illuminated signs
Illuminated decorations and accessories
Poster printing, large-format printing
Seasonal decorations, decorations for special industries and themes
Price signs
Textile decorations
Product, price and size labels
Special figures
Fabric figures

Outdoor advertising

Inflatable advertising media
Digital advertising systems
Large banners, façade coverings
Poster advertising
Promotional vehicles
Transport media
Services

POS marketing services

Merchandising companies
HR promotion agencies
POS marketing agencies
POS market research

Mobile outlets

Sales vehicles
Sales pavilions, stands
Marquees

Advertising materials

Banners
Shopping bags
Promotional merchandise

EuroShop 2023: Facts and figures.

WHAT IS THE EUROSHOP TRADE FAIR IN DÜSSELDORF?

At EuroShop, the world's leading retail trade show, exhibitors offer their products and solutions for the retail industry. With its product categories, the trade fair covers the latest trends in retail.

In addition to store fittings, technological solutions for stationary trade, but also online trade (e-commerce) play an important role. In addition, there are sales promotion and advertising materials, products for the food trade and retail gastronomy. Energy management, event marketing and trade show booth design are also central themes at EuroShop.

The range of products and services for the retail sector is supplemented by events such as presentations and awards ceremonies, as well as special areas, for example for start-ups.

WHAT ARE THE EUROSHOP DIMENSIONS?

The dimensions map the product ranges at the EuroShop trade show. Each of these experience dimensions groups together product categories on specific topics, where visitors can quickly and easily find the solutions they are looking for.

The EuroShop product range is divided into the following dimensions:

Shop Fitting & Store Design
Lighting
EuroCIS (Retail Technology)
Retail Marketing
Expo & Event Marketing
Food Service Equipment
Refrigeration & Energy Management

More dimensions of EuroShop:

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RETAIL MARKETING: IDEAS THAT TOUCH.

What is the EuroShop? What do the dimensions mean?

These exhibitors take part among others:

These exhibitors take part among others:

Slide 2

These exhibitors take part among others:

These exhibitors take part among others:

These exhibitors take part among others:

These exhibitors take part among others:

These exhibitors take part among others:

SALES PROMOTION IN RETAILING

RETAIL MARKETING AT EUROSHOP: IMPRESSIONS AND INSIGHTS

Customer Centricity puts people at the center

Services for an omnichannel journey

From Point of Sale to Point of Services

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WHAT PRODUCTS AND SOLUTIONS CAN BE FOUND IN THE RETAIL MARKETING DIMENSION?

THE PRODUCT CATEGORIES OF DIMENSION RETAIL MARKETING

EuroShop 2023: Facts and figures.

WHAT IS THE EUROSHOP TRADE FAIR IN DÜSSELDORF?

WHAT ARE THE EUROSHOP DIMENSIONS?

More dimensions of EuroShop: