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A Stage for research & fresh perspectives

RETAIL(UN)COVERED - hall 12/A34

With the RETAIL(UN)COVERED Stage, master’s students from the Design department at the Peter Behrens School of Arts at Düsseldorf University of Applied Sciences are creating a multifunctional event space. From February 22 – 26, 2026, experience live events, panel discussions, and hybrid formats – along with plenty of surprises. Industry insiders will share their perspectives on the retail of tomorrow, bringing fresh ideas, critical questions, and exciting projects to the stage.
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Hochschule Düsseldorf (HSD)
High-resolution LED surfaces and real-time–generated 3D worlds will also be part of the setup. The project sees itself as a curated space of possibilities, where future retail topics are discussed, staged, and made tangible – live and digital alike.
Go to the complete program of RETAIL(UN)COVERED
Main Sponsor:
Modern Expo

The Stages at EuroShop 2026 – what to expect!

Seven stages, five days filled with program. From A to Z, the EuroShop Stages shed light on what moves retailers today. You can look forward to hundreds of events on all days of the fair.

The advantages of the EuroShop Stages:

  • free admission with your trade fair ticket
  • insights from industry professionals
  • direct exchange with speakers
  • practical examples of solutions and innovations that are changing the industry
  • compact knowledge transfer in short time

AT A GLANCE

Location:
Hall 1/A34

Date:
February 22–26, 2026

Time:
Feb 22: 11:30 a.m. – 2:00 p.m.
Feb 23: 11:30 a.m. – 4:40 p.m.
Feb 24: 11:30 a.m. – 2:00 p.m.
Feb 25: 12:20 – 4:00 p.m.
Feb 26: 11:40 a.m. – 2:20 p.m.

Price for visitors:
free with your tradefair ticket

Language:
mostly English

Rendering der RETAIL(UN)COVERED Stage: Eine Person sitzt auf der Bühne vor einer großflächigen Projektion einer Wüstenlandschaft mit Giraffen, mehrere Zuschauer auf Sitzblöcken in einem abgedunkelten

What’s behind RETAIL(UN)COVERED at EuroShop 2026?

Developed by students from Düsseldorf University of Applied Sciences, the RETAIL(UN)COVERED stage becomes a flexible studio for live talks, real-time 3D productions, and hybrid experiments.

Visitors can experience discussions that open up spaces for innovative retail concepts and new ideas. AI and technology, social spaces and communities, sustainability, city and planet – RETAIL(UN)COVERED is an invitation to actively engage with the future as it unfolds.

You can learn more about what awaits you on the stage in an interview with Prof. Guido Mamczur.

EuroShop.mag: Let us spark your curiosity

Event highlights

Three people stand on a stage and speak to a seated audience at a conference; Copyright: Messe Düsseldorf/A. Wiese

The revolution of convenience retail: why small formats are big business
To the event
A man in a red suit gives a presentation to a seated audience on stage; Copyright: Messe Düsseldorf/A. Wiese

Point of Experience Telekom Shop
To the event
A woman stands on stage, pointing at a presentation with her arm outstretched and speaking to a large audience; Copyright: Messe Düsseldorf/A. Wiese

24/7 SMART STORES & FASTLANER – CREATING SEAMLESS RETAIL EXPERIENCES
To the event
A person in the audience films a speaker on stage addressing the audience with their smartphone; Copyright: Messe Düsseldorf/A. Wiese

Hybrid Spatial: Where Physical and Digital Experiences Converge
To the event
A man in a red suit gives a presentation to a seated audience on stage; Copyright: Messe Düsseldorf/A. Wiese

Community-Based Retail Spaces from Experience to Community
To the event

Technology, society, nature – discover new paths in retail with RETAIL(UN)COVERED

In cooperation with Düsseldorf University of Applied Sciences (HSD), the RETAIL(UN)COVERED Stage at EuroShop 2026 brings new perspectives for retail to the stage. Here you can experience today what will come out of the university labs and onto the shop floor tomorrow.

The RETAIL(UN)COVERED program is divided into these overarching topics:

  • Future, Quantum AI, Technology: This area highlights the digital transformation of retail along the entire value chain – from data-driven processes and AI-supported design to autonomous convenience formats and hybrid living spaces.
  • Community, Social, People: The focus here is on cities and retail as a social infrastructure. The cluster focuses on urban living spaces, local supply, encounters and participation. Concepts such as the 15-minute city or Barcelona's superblocks form the framework for discussions about the consequences of online retail, vacancies and the loss of programs in city centers.
  • Sustainability, Nature, Our Planet: This area combines approaches to sustainable trade as well as urban and industrial design. The focus is on neighborhood-based strategies, resource-saving materials and sustainable design concepts across the entire life cycle.
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Stages
Here you'll find details about the stages of EuroShop 2026.  ↗

Program 2026
Discover all the highlights of the supporting program.  ↗

Your planning
Organize your visit to the trade fair with everything you need.  ↗

Ticket shop
Get your online ticket now to experience EuroShop 2026 live.  ↗
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