EuroShop Specials 2026 – exclusive supporting program
Special areas, stages, guided tours, and awards
With each EuroShop, the supporting program becomes more important—and more complex. In 2026, it will comprise seven stages, eight special areas, four new guided tours, and numerous award ceremonies.
Whether it's presentations on stage, visionary special areas, or interactive guided tours, EuroShop offers an experience that goes far beyond traditional trade fair formats. All participants in the retail industry benefit from the forward-looking ideas, practical expertise, and international exchange offered by the EuroShop program.
The Areas
The EuroShop Areas are the creative heartbeat of the trade show – open spaces for exchange, inspiration, and forward thinking. This is where specialists meet disruptive newcomers, industry insiders meet researchers, and interior designers meet tech pioneers. From visionary ideas to market-ready applications, the special areas offer space for bold concepts.
With its Young Innovators Program, the Federal Ministry of Economics enables young German companies to participate in leading international trade fairs in Germany on favorable terms as part of a joint stand in order to support the marketing of innovative products.
VM Experience
EuroShop 2026 will feature a new focus on visual merchandising (VM). Visitors can look forward to an innovative, interactive area that invites them to participate, experience, and linger.
International awards of the highest caliber will be presented at EuroShop 2026. Whether in retail technology, store design, or science, innovation, creativity, and vision will be honored—selected by international expert juries and celebrated on a grand stage.
Experience the ideas that will shape the retail industry of tomorrow!
