Two anniversaries, one vision: ÜÇGE celebrates 50 years at EuroShop 2026

Two milestone anniversaries – 50 years of ÜÇGE and 60 years of EuroShop – coming together in 2026. Moments like these always remind me just how much retail thrives on long-term visions – and on partners who help shape the industry over decades.

ÜÇGE is exactly such a partner. Founded with the ambition not merely to equip brands, but to support them as a strategic companion on their growth journey – with high-quality shelving systems and store fittings. Why has ÜÇGE been an exhibitor at EuroShop for decades? “EuroShop is the most strategically important international platform for us to showcase our global retail vision – not just by following trends, but by actively shaping the future with innovative solutions.”

To mark its 50th anniversary, ÜÇGE is planning an international launch and exclusive experiences at EuroShop 2026, as they revealed. And just like EuroShop itself, the company is not only looking back, but also ahead: topics such as AI, automation and sustainability will shape the course of retail in the years to come. Innovation is essential.

For me, these moments of transformation – where history and innovation come together – are exactly what EuroShop is made for. So join us in Düsseldorf from 22 to 26 February 2026 as we celebrate 60 years of EuroShop – and the future of the retail industry.