Saluti da Milano! – EuroShop on Tour in Italy

19.11.2025

Once again, Milan immediately captivated me. Our kickoff at the Golden Goose Arena was particularly impressive: experiencing how community, sports, retail, and gastronomy intertwine so naturally was inspiring and shows how diverse modern commerce is today.

A collage of three images shows a modern fashion store on the left, a café in the middle, and a festively set table with menus featuring EuroShop 60th anniversary branding on the right.

Afterwards, we were able to hold our press conference in the City Life District. With its modern architecture and open atmosphere, this location perfectly matches the themes of EuroShop. The discussions with journalists and partners were lively, curious, and full of interest in what EuroShop 2026 has in store. It is encounters like these that make this tour so valuable to me.

With many good impressions and a large dose of Milanese energy, I am continuing the EuroShop World Tour – and I am already looking forward to the next stops!

Take advantage of your place in the international retail community

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Portrait of Elke Moebius, Director EuroShop/EuroCIS, in front of red background with vertical lettering “EUROSHOP”; copyright graphic: beta-web GmbH

Saluti da Milano! – EuroShop on Tour in Italy

Take advantage of your place in the international retail community

This news is presented by

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