India in focus: why India’s retail market is now attracting global attention

India is on its way to becoming one of the most exciting retail markets worldwide – and that’s exactly what we discussed in the panel talk at EuroShop 2026. What impressed me most was the combination of a young, tech-savvy consumer base, rising middle-class purchasing power, and rapid digital transformation. This creates real opportunities for international retailers and brands – if you understand the dynamics of this market.

What makes the Indian market so dynamic right now is the interplay of digital transformation and changing consumer behavior. Fast, digital shopping and delivery models are setting new benchmarks, while younger audiences evaluate brands differently and expect touchpoints to work seamlessly together. The result is a new retail reality: concepts that combine digital services with physical shopping experiences are increasingly becoming the standard.

If you want to better understand this momentum on the ground and build connections, In-store Asia 2026 (May 21–23, 2026, Mumbai) is a strong platform. It brings international retail players together with India’s ecosystem – and makes developments, solutions, and best practices tangible and easy to explore.

For me, this India Special also shows what the EuroShop Global Portfolio stands for: an international retail community, exchange across markets, and the opportunity to track trends where they emerge. Alongside EuroShop and EuroCIS in Düsseldorf, it includes EuroShop Middle East in Dubai and In-store Asia in Mumbai – providing access to key future markets.