Bonjour from Paris! – The next wonderful stop on the EuroShop World Tour

What a day in Paris! I had the privilege of experiencing a fantastic stopover on our EuroShop World Tour in the French capital. We received a warm and creative welcome, complete with 60 red roses and a giant paper birthday cake to celebrate the anniversary of EuroShop 2026.

Our creative host Sophie Chénel, CEO of Procedés Chenel International – Architecture de Papier, provided us with a unique venue for our press event in her inspiring studio, surrounded by paper art and innovative materials. Since 1994, Sophie and her team have been developing fireproof paper and textile products for trade fair construction and interior design. Thank you, Sophie!

In this inspiring atmosphere, we were able to present our concept for EuroShop 2026. I was particularly pleased to see how much focus there is on innovation, retail design, and sustainable solutions in France as well. We are sure to see many exciting exhibitors from France again in Düsseldorf from February 22 to 26, and we look forward to welcoming everyone who joins us.

EuroShop is renowned for its extensive and attractive supporting program – and in 2026, the Global Retail Festival will once again offer a special onsite experience. Exhibitors will have numerous excellent opportunities to present their companies and solutions to an international audience of trade visitors, for example on the stages or in our special areas. A few places are still available – seize the opportunity and step into the spotlight.