Mobile consulting tools in comparison

These solutions support sales teams in stores

A store clerk shows a smiling customer something on a tablet while they are standing in an electronics store; Copyright: Adobe Express

16.07.2025

Here is a brief overview of the solutions currently available on the market and why it is worth taking a closer look.

In brick-and-mortar retail, personal advice is often decisive for the actual purchase. Today's customers expect not only friendliness but also expertise, speed and transparency. Mobile consulting tools offer sales teams the digital support they need to meet these expectations. The selection on the market is large and extremely varied.

Provider check: comparing 4 solutions

Bütema Instore Assistant App

The “Instore Assistant” app transforms mobile devices into versatile advisory tools with a checkout function and real-time access to item information, variants and stock levels. Functions such as cross-selling and connection to digital displays enable eye-catching product presentations. In addition, the omnichannel functions allow items to be ordered, reserved or dispatched across stores or online. Customer cards can also be integrated to personalize recommendations. The solution also supports team communication through task or messaging functions. The Instore Assistant app is ideal for retail companies that want to combine emotionalizing advice, visual presentation and omnichannel processes in one solution.

Delfi Technologies

Delfi Technologies is a communication platform specializing in retail that connects teams via headset and thus speeds up internal processes. The push-to-talk function allows employees to speak directly to each other without having to leave their location. The advantage of this solution is that it saves time, reduces walking distances and enables a faster response to customer inquiries. The tools are primarily aimed at retailers with a large variety of items who are looking for efficient goods processes.

NewStore Clienteling

NewStore's clienteling module supports store employees in building individual relationships with their customers – across different channels. Whether by SMS, email or telephone, direct communication can be managed intuitively via the app without the need for extensive training. Employees can send product recommendations, compile shopping baskets and even share personalized payment links. Templates make it even easier to address customers. This solution enables high-quality, continuous support, especially in segments that require a lot of advice such as fashion or lifestyle, even beyond the store visit.

GK MobilePOS

GK's MobilePOS turns mobile devices into fully-fledged cash registers, including mobile payment functions. The functions that support direct advice include couponing, customer loyalty integration and access to product data. Employees can advise customers directly on the sales floor and complete the purchase immediately without interrupting the sales process. The advantage here is that this system meets high security standards and is available as a cloud service. The solution is ideal for chain stores that want to combine flexibility and system depth.

Solutions and providers for connected retail

Discover omnichannel solutions such as click & collect systems, powerful online shop systems, online marketing solutions, and fulfillment & logistics solutions.

To the exhibitors in the product category: connected retail

In-store customer consulting with the right tools

Used correctly, mobile consulting tools are the key to modern service and efficiency. But not every solution is suitable for every retail concept.

If you want to compare, test and experience for yourself how consulting will work in the future, you should make a note of EuroShop 2026. Leading providers will be showcasing their latest developments live at the dimension EuroCIS – Retail Technology.

Sources: Bütema: Instore Assistant App, Delfi: Store Solutions, NewStore: Clienteling, GK Software: MobilePOS

Author: Sandra Katzenberger | EuroShop.mag

As part of the EuroShop editorial team, Sandra Katzenberger contributes her many years of experience in the retail sector and looks at current developments and future trends in the retail world with a trained eye. Whether it's smart technologies, sustainable store concepts or innovative shopping experiences – her goal: to provide up-to-date, relevant and inspiring content for the global retail community.

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