Overview: Retail Technology

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A person wears the Apple Vision Pro on their head; Copyright: Apple

3D shopping: mixed reality headsets are revolutionising retail


Using mixed-reality-headsets for shopping, is an innovative way to visualize and experience products. There are pioneering retailers and brands experimenting with AR and VR tools, such as the Apple Vision Pro, for their customer journeys.
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A person types on a laptop. A holographic user interface with chat windows and an artificial intelligence symbol can be seen above the laptop; Copyright: Envato/AndersonPiza

Chatbots support retail employees


The management of large retail companies is increasingly relying on AI tools. Tools such as generative AI assistants are designed to help employees carry out their tasks more efficiently.
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A woman with closed eyes against a dark background. Her face and neck are decorated with bright patterns in blue and red; Copyright: L'Oréal

Gen AI content lab to augment creativity at L’ORÉAL


At Viva Technology in Paris, L’Oréal will unveil tech innovations like an in-house GenAI Beauty Content Lab. The tools used in this lab are set to transform the production of marketing content.
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On the left, skiers on a lift float into the blue sky, in the middle a transparent shoe is presented, and on the right a colorful sneaker stands out; Copyright: Reebok

Reebok launches a personalized AI experience for sneaker fans


The sports brand cooperates with AI and metaverse company Futureverse to create a customizing experience for fashion on Instagram.
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Inside of Sam's Club shows the AI and video application technology at its exit; Copyright: Walmart

​​​Sam's Club deploys AI-powered exit technology for Scan & Go


Sam’s Club members can now exit a lot faster after completing payment at a register or via Scan & Go. AI technology and computer vision capture images of carts and verifies payment for all items.
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Five people sit at a table with laptops and work together; Copyright: Unsplash/Annie Spratt

Ahold Delhaize opens a tech studio in Bucharest


The aim is to develop employees' digital and technological skills. Around 250 top talents from the technical field are to be recruited in the coming years.
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A hologram of a seated woman giving advice in a bright box, with a man sitting and a woman standing in front of it; Copyright: Cairo AG

Holographic consulting in retail


Holograms only exist in science fiction films? In fact, holographic customer advice has now been tested in the retail sector. Sales staff from Cairo AG were able to accompany customers on their shopping trip from a distance and in person at the same time.
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A person stands in front of an LED wall; Copyright: Boston Consulting Group

Innovate – or lose your seat at the top table, dear retailers


Established players in the retail sector have been usurped by creative newcomers that have prioritized innovation. Staying ahead of the curve in terms of technological advancements and consumer preferences is a factor for success.
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Two IKEA employees talk to each other; Copyright: INGKA Group

AI revolution at IKEA retail


IKEA is bringing forward a bold initiative to embed Artificial Intelligence literacy across its organisation, embracing the future of technology and humanity, hand in hand.
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Four people sit together and discuss their business plans on a whiteboard; Copyright: Austin Distel / Unsplash

Leading global grocery retailers establish collaborative venture fund


The fund will seek to invest in innovative start-ups and scale-ups that deploy technology to enhance customer experiences, transform the grocery value chain and address the sector’s sustainability challenges.
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