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UFI celebrates 100 years of the trade fair industry

Review, outlook and international activities

18/07/2025

What is the UFI?

UFI Logo; Copyright: UFI

© UFI

Anniversary with a vision

Competitions and awards: Making best practices visible

Focus on promoting young talent and digital services

92nd UFI World Congress in Hong Kong as the highlight

EuroShop 2026: 60 years of expo marketing and trade fair innovation

A bustling trade fair with colorful, illuminated stands and visitors chatting in groups or walking around; Copyright: Messe Düsseldorf / A. Wiese

© Messe Düsseldorf / A. Wiese

Portrait of Sandra Katzenberger, member of the EuroShop editorial team, with long, wavy, dark blonde hair and a friendly look; copyright: beta-web GmbH

The portrait was AI-generated.

Author: Sandra Katzenberger | EuroShop.mag

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