As clients enter the space, they are pervaded by a distinctive scent and music.
They are welcomed by a harmonious blend of concrete finish, marble-effect flooring, wood veneer and metal grids – materials chosen not only for its aesthetic appeal but also for the representation of the brand’s values. The marble-effect flooring is inspired by Italy’s rich architecture and design history. The wood veneer and metal grids, contribute to the boutique’s contemporary aesthetic. The use of the color blue to symbolize the sea and the numerous marine-inspired elements and details are expressions of the brand’s integral connection with the underwater and diving world.
The layout is designed to narrate the brand’s story, accompanying customers through the different collections of the Panerai universe. The brand’s connection to the Modern Heroes is another cornerstone of the boutique’s design. Inspirational figures who embody the Maison’s values, the stories and exploits are captured in striking visuals throughout the boutique. Clients are not just shopping for a timepiece, but immersing themselves in a space that captures the essence of these modern-day heroes, the adventures and its spirit, that form a meaningful part of the Panerai universe.
A dedicated staff member welcomes visitors at the entrance, understanding their needs and interests. Depending on individual preferences, they may be guided to a counter or invited to a more relaxed conversation within the lounge, setting a scene of Italian heritage and technicity. Adorned with Italian furniture and iconic design pieces, the modular lounge also includes a collection of Italian lifestyle and design books, all available for browsing.
Selections of high complication Panerai references and the use of interactive screens are an invitation to explore the product range in a way that combines physical and digital interactions.
The inimitable allure of Italian hospitality welcomes visitors with warmth as familiar as home. The boutiques, each thoughtfully curated, serve not as retail outposts but as embodiments of an elevated Italian experience – one centered around warmth, familiarity and easy comfort. These spaces are as much a testament to Panerai’s commitment to excellence in craftsmanship as they are a homage to the brand’s heritage and identity, where every visitor is welcomed as an esteemed guest.
Source: INSTORE/Panerai
