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Smartphone user interacts with a generative AI, represented as a digital chatbot icon on the screen; Copyright: Adobe Express

Generative AI as a game changer in customer service: how retailers are benefiting from the AI revolution

07.01.2025

From chatbots to mixed reality assistants: Generative AI is revolutionizing customer service. We show you four examples of how major retail brands - Douglas, Zalando, Carrefour and IKEA - are using GenAI.
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A hand touches a digital surface showing connections between different human symbols; Copyright: Adobe Express

How AI helps retailers with loyalty marketing and customer retention

13.12.2024

Artificial intelligence is revolutionizing customer loyalty in retail by creating personalized experiences. Through data analysis and automation, retailers can strengthen their customers' brand loyalty and make their loyalty marketing competitive.
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A woman in a convertible takes drinks at a drive-in service window; Copyright: Adobe Stock

In-car retail apps and services for a seamless shopping experience

16.10.2024

Target makes it possible to pick up ordered purchases in the car via the retailer app. This in-car commerce via vehicle-integrated systems such as Apple CarPlay or Android Auto offers customers a touch-free, mobile shopping experience.
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A person types on a notebook and a graphic in the foreground visualizes a chat history with an AI.; Copyright: AndersonPiza / envato elements

IKEA launches new AI-powered assistant in OpenAI GPT Store

07.02.2024

IKEA has launched a new IKEA AI assistant, an AI-powered home design, inspiration and shopping tool, available exclusively on the OpenAI GPT Store.
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A visual for AI as digital shopping assistants; Copyright: Mohamed Nohassi/Unsplash

AI shopping guide announced by Microsoft

10.10.2023

Development in e-commerce never stands still. Microsoft provides proof with its new AI functions for the Bing search engine, which are soon to be rolled out. The Buying Guide is a shopping guide tailored to users within the Bing search results page.
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A visualization for GPT4; Copyright: D koi/Unsplash

Carrefour integrates OpenAI technologies and launches a generative AI-powered shopping experience

16.06.2023

Carrefour has launched Hopla, a chatbot based on ChatGPT which will be integrated into the Carrefour.fr website. Customers are able to use this natural-language AI to help them with their daily shopping.
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