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Regenbogenwand auf der rechten Seite und auf der linken Seite 3 Besucher der Messe; copyright: Messe Düsseldorf/Andreas Wiese

THIRD PLACES

Hot Topic of EuroShop 2023

The World´s No. 1 Retail Trade Fair: This is where the retail world comes together.

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Turn your store into a shopper's paradise: Third Places

For the success of a stationary retail concept, it is often no longer sufficient to limit oneself to the pure sales function. Rather, the aim is to create a place where people feel comfortable, where they enjoy spending time, and which they ideally visit again and again, and not just for the actual shopping. The goal is to create a feel-good atmosphere and make shopping an experience.

Third Places are (semi-)public places where people meet, build relationships, exchange ideas and strengthen their sense of community. Classic examples are cafés, museums, parks or libraries – places that deliberately have nothing to do with home or work.

How do you create a Third Place?

Two visitors of the Messer stand in front of a wooden wall, with two screens; copyright: Messe Düsseldorf


Design, materials, light, and gastronomic offerings, as well as digital services, make a decisive contribution to the success of such third places. It is precisely in these areas that our exhibitors keep developing amazing approaches, making EuroShop an important source of inspiration.

You will find inspiring answers to many important questions at EuroShop:

  • How do I make the store a place of well-being?
  • What gastronomic offerings will attract my clientele?
  • How do I use lighting to create a magical place?
  • How do materials and design have a positive effect on the length of stay of my customers?
  • How can I optimally combine the digital with the physical?

Creating places where people enjoy spending time

How do I design my store so that people linger, browse, have a coffee, socialize, and keep coming back? The attractive design of stores and malls was the topic of many presentations and discussions at EuroShop 2023. In videos and highlight tours, exhibitors give tips on which store concepts and designs to use to inspire and retain customers.

The presentations on the EuroShop 2023 stages are also well worth watching. In our on-demand offer you can watch the talks of the Store Design Stage, the Connected Retail Stage, the Retail Technology Stage and the Expo + Event Stage online.
Stages @ EuroShop 2023

Creating a brand presence and facilitating immersive design

How can you create a place where people enjoy spending time with dogs? This presentation by Rick Neira, Petco, and Daniel Montano, Little, will show you a practical example of a new store concept with an experiential, immersive design.

Intention / Emotion: the secret of creating new spaces

Marco Ferrari and Sharon Lessard from ENSEMBLE are convinced that only intention and emotion together bring the best experience for new spaces. They explained what this means with a variety of inspiring examples from different countries.

How do I create attractive Third Places in retail?

How can retailers and shopping center operators create places where customers enjoy spending time? This includes many facets such as store design, dining and entertainment.

Captivating store design – Shopping with all senses

At EuroShop 2023, we asked store design experts about their tips for retailers. Watch our video to learn how you can turn shopping into an experience for all senses.

More about the attractive design of your Third Place

At one booth, green paper leaves of various plants hang from the ceiling; copyright: Messe Düsseldorf.
An exhibition stand in the form of a store for cereal foods with green potted plants; copyright: Messe Düsseldorf.
A man points at large colorful candy wrappers on a wall; copyright: Messe Düsseldorf
Two screens on one wall, behind them are wooden slats in different colors; copyright: Messe Düsseldorf
Two adorned female mannequins, one with a large colorful bow tie around her neck, the other with a flower headdress; copyright: Messe Düsseldorf
A table at a booth in the shape of a large pair of glasses with a black rim; copyright: Messe Düsseldorf
Glass bottles and vases on a wall with water and plants inside; copyright: Messe Düsseldorf
A large booth photographed from above with green floor, yellow shelves, red and blue walls and visitors; copyright: Messe Düsseldorf
Hanging wooden hangers in front of a wall with pattern; copyright: Messe Düsseldorf
A long booth with many shelves and tables displaying potted plants; copyright: Messe Düsseldorf
Three patterned mannequins, two raise their arms; copyright: Messe Düsseldorf
Huge hanging colorful decorations like baubles at a trade fair stand; copyright: Messe Düsseldorf
A sausage counter at a trade fair stand; copyright: Messe Düsseldorf
... you can find out in our SHOP FITTING, STORE DESIGN & VISUAL MERCHANDISING dimension or in Halls 10-13 at EuroShop 2023.
Dive in!

Current Insights

Get all the red-hot trends, insights and latest news about Third Places, feel-good places and places of experience also in EuroShop.mag!

Shop Fitting, Store Design & Visual Merchandising

German Interior Design Award 2023

The brightly illuminated GR.iD shopping, dining and education center in Singapore; Copyright: Fabian Ong

Retail Marketing

GR.iD: Where shopping, gastronomy and community merge
View of the industrial-design coffee bar across wooden tables and chairs and benches; Copyright: Jose Miguel Gonzalez / Apertura Arquitectonica

Shop Fitting, Store Design & Visual Merchandising

This coffee shop design is an ode to Mexican coffee culture

Create places to feel good and stay!

Store Design Stage

A man holding a presentation at a Stage at EuroShop trade fair; copyright: Messe Düsseldorf

Modern store concepts not only attract customers, they also invite them to linger. At the Store Design Stage, you will learn how to create experiences with the help of an appealing store design. In addition to shopfitting and lighting, visual merchandising and materials also play a central role here. Let us inspire you!

ROOM4SENSES

A foam rod in dark red light; copyright: Room4senses

Experiences are created primarily by stimulating our senses. Visual merchandising also makes this its own and lets us see, hear, feel and smell. The special area ROOM4SENSES allows us to experience each sense in a different space and demonstrates how they affect us in the salesroom and in marketing.

Find out more

Hot Topics

A woman is talking to a man in the background a cash register and baked goods can be seen ; copyright: Messe Düsseldorf

Smart Store

Two women standing at the fair, one woman holding a smartphone in one hand and a package in the other ; copyright: Messe Düsseldorf

Sustainability
Store concept in the style of a weekly market, lots of vegetables, surfaces mainly made of wood. Furthermore, many hanging lamps; Copyright: Messe Düsseldorf

Vital City Centers
A glass surface with writing ; copyright: Messe Düsseldorf

Energy Management
Woman in front of AR-Mirror; copyright: Messe Düsseldorf/Andreas Wiese

Connected Retail
Two women standing at the fair, one woman holding a smartphone in one hand and a package in the other ; copyright: Messe Düsseldorf

Customer Centricity
Woman taking a selfie in front of a beautifully designed screen ; copyright: Messe Düsseldorf

Experience
Rainbow wall on the right and on the left 3 visitors of the fair; copyright: Messe Düsseldorf/Andreas Wiese

Third Places

Solutions that create Third Places

... you will find in our product categories:
A shelf made of wooden bars for a unique look copyright: Messe Düsseldorf

  • Seating
  • Playing facilities for children
  • Store Design
  • Visual Merchandising
  • Materials
Visitors to the trade show look at a store concept. copyright: Messe Düsseldorf

  • Acoustic solutions
  • Accent lighting
  • Food service equipment
  • Omnichannel solutions
  • WiFi
  • Digital Signage

The countdown to EuroShop is on!

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At EuroShop ...

you will find innovations and get the latest insights.

you maintain contacts and find new suppliers or business partners.

you prepare purchase decisions.

WHAT DOES THE EUROSHOP TRADE FAIR IN DÜSSELDORF COVER?

At EuroShop, the world's leading retail trade show, exhibitors offer their products and solutions for the retail industry. With its product categories, the trade fair covers the latest trends in retail.


In addition to store fittings, technological solutions for stationary trade, but also online trade (e-commerce) play an important role. In addition, there are sales promotion and advertising materials, products for the food trade and retail gastronomy. Energy management, event marketing and trade show booth design are also central themes at EuroShop.

The range of products and services for the retail sector is supplemented by events such as presentations and awards ceremonies, as well as special areas, for example for start-ups.

The 'Who is Who' of retail

Visitors to a trade fair stand together in the aisles; copyright: Messe Düsseldorf
You're interested in exhibitors and their products?
Click here for the exhibitor database!