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IDEAS THAT TOUCH: DIMENSION RETAIL MARKETING.

Here you can expect the entire, vast spectrum of increasingly digital, increasingly in-depth interaction with customers. It's all about brand and shopping experiences, both in digital (digital interaction) and in brick-and-mortar stores (displays & signage). Customer centricity is key. Data-driven marketing and personalization via mobile are becoming increasingly important.

Let yourself be touched by Retail Marketing that works.

The decisive factor is and remains: Retail must win the customer's eye. Dimension Retail Marketing shows the most attractive and fascinating installations for the point of purchase. After all, this is precisely where it is decided which product will be sold in the end.

EuroShop is the place from which you can break new ground in interacting with your customers.

What is the EuroShop? What do the dimensions mean?

You can find answers here!

SALES PROMOTION IN RETAILING

Decoration, outdoor advertising, digital marketing, signage, displays, scent marketing and even more – There are many ways to pick up your clientele at the point of sale. Are you wondering which advertising media are right for you? You'll find the answers again this time at EuroShop.

Our exhibitors in the Retail Marketing dimension will be happy to advise you and work with you to define the optimum marketing measures to boost your sales promotion. Together, we'll get you to your individual marketing goal!

RETAIL MARKETING AT EUROSHOP: IMPRESSIONS AND INSIGHTS

How do you attract attention? How do you tie customers to your brand? What role do omnichannel strategies play? In the Retail Marketing dimension, you'll get lots of helpful answers. We've captured some highlights and insights in our video coverage.
To the reporting

Customer Centricity puts people at the center

With solutions such as digital assistants or self-service kiosks, you can give your customers a self-determined customer journey and provide them with optimal personalized advice.

Connected retail services for an omnichannel customer journey

Omnichannel integration offers two benefits: it enables a seamless cross-channel customer journey and it helps retailers connect with their customers and build a relationship.

From Point of Sale to Point of Services

The physical store is still central to customers' purchasing decisions – but only as long as it can offer them the services they expect. Isabelle Piat from Manhattan Associates Europe talks about the cornerstones for a successful transformation.

Personalization in retail marketing

Personalization is about delivering offers and messages to customers that are relevant to them. Tim Mason of Eagle Eye Solutions explains how companies today can incorporate additional contextual dimensions into their personalized marketing efforts.

Are you curious about even more input on current retail trends? We recommend the presentations on the EuroShop 2023 Stages. In our on-demand offer you can watch the talks of the Connected Retail Stage, Retail Technology Stage, Store Design Stage and the Expo + Event Stage online.
To the on-demand offer

More up-to-date content for your inspiration

Find inspiration in our EuroShop.mag with brand new trends and practical contributions on digital marketing, sales promotion and marketing at the point of sale!
An ALDI employee juggles with colorful cubes; Copyright: ALDI SÜD

Retail Marketing

Recruitment marketing: How retailers attract young talent

A counter of a small café with a fully automatic coffee machine and drinks list,

Retail Marketing

Customer centricity paves new paths for the car industry
A robot stands in front of a wine rack with the text

Retail Marketing

The "Concept Store" at ProWein 2024 showcases innovations for the wine trade

WHAT PRODUCTS AND SOLUTIONS CAN BE FOUND IN THE RETAIL MARKETING DIMENSION?

When it comes to customer loyalty, there is no way around loyalty management solutions. In particular, mobile and digital marketing around couponing and smartphone apps are becoming increasingly important. You will also find the right expertise at EuroShop for the challenge of reconciling data protection and personalization.

All the latest insights on these innovations are waiting for you in the product categories of this Dimension. And we won't leave your brick-and-mortar store out of the equation: find out how you can inspire and win over your customers thanks to in-store navigation, screens, digital signage, LED walls, and other decorative and advertising elements!

THE PRODUCT CATEGORIES OF DIMENSION RETAIL MARKETING

The Retail Marketing Dimension at EuroShop includes the following product categories:

Digital marketing solutions

  • Loyalty management solutions
  • Mobile marketing solutions
  • Mobile couponing
  • In-store navigation
  • Location based services
  • Smartphone apps
  • Smart fitting rooms
  • Digital signage solutions
  • Screens and LED walls
  • Customer screens for checkouts and scales
  • POS kiosk systems
  • Customer feedback terminals
  • Content management for digital POS media
  • In-store audio solutions

Fragrance marketing

POS/POP displays

  • Acrylic and plastic
  • Cardboard
  • Paperboard, corrugated paperboard
  • Permanent displays
  • Temporary displays
  • Thematic displays

Printing/signage/decoration

  • Animation, revolving stages
  • Danglers
  • Plastic films, adhesive lettering
  • Graphic decoration elements
  • Light boxes
  • Neon signs
  • Illuminated signs
  • Illuminated decorations and accessories
  • Poster printing, large-format printing
  • Seasonal decorations, decorations for special industries and themes
  • Price signs
  • Textile decorations
  • Product, price and size labels
  • Special figures
  • Fabric figures

Outdoor advertising

  • Inflatable advertising media
  • Digital advertising systems
  • Large banners, façade coverings
  • Poster advertising
  • Promotional vehicles
  • Transport media
  • Services

POS marketing services

  • Merchandising companies
  • HR promotion agencies
  • POS marketing agencies
  • POS market research

Mobile outlets

  • Sales vehicles
  • Sales pavilions, stands
  • Marquees

Advertising materials

  • Banners
  • Shopping bags
  • Promotional merchandise
A man operates a large touchscreen. Text: Football Shoes, Running Shoes; copyright: Messe Düsseldorf
An arch, which acts as the entrance to a store. Above, Now Open is written in neon letters; copyright: Messe Düsseldorf/Wiese
A woman examines several colorful light tubes; copyright: Messe Düsseldorf/Wiese
Various displays from Rossmann, Biplantol, Lipton, Eco and Lego all made of cardboard; copyright: Messe Düsseldorf
Christmas decoration oversized and inflatable; copyright: Messe Düsseldorf/Wiese
Three glass boxes in the background various leaves; copyright: Messe Düsseldorf/Wiese

THE HOT TOPICS OF EUROSHOP

Two women standing at the fair, one woman holding a smartphone in one hand and a package in the other ; copyright: Messe Düsseldorf

Customer Centricity

A glass surface with writing ; copyright: Messe Düsseldorf

Energy Management
Store concept in the style of a weekly market, lots of vegetables, surfaces mainly made of wood. Furthermore, many hanging lamps; Copyright: Messe Düsseldorf

Vital City Centers
A woman is talking to a man in the background a cash register and baked goods can be seen ; copyright: Messe Düsseldorf

Smart Store
Two women standing at the fair, one woman holding a smartphone in one hand and a package in the other ; copyright: Messe Düsseldorf

Sustainability
Woman taking a selfie in front of a beautifully designed screen ; copyright: Messe Düsseldorf

Experience
Rainbow wall on the right and on the left 3 visitors of the fair; copyright: Messe Düsseldorf/Andreas Wiese

Third Places
Woman in front of AR-Mirror; copyright: Messe Düsseldorf/Andreas Wiese

Connected Retail

NUMBERS YOU CAN COUNT ON

Exhibitors
Visitors
Exhibition space (m2)

WHAT IS THE EUROSHOP TRADE FAIR IN DÜSSELDORF?

At EuroShop, the world's leading retail trade show, exhibitors offer their products and solutions for the retail industry. With its product categories, the trade fair covers the latest trends in retail.


In addition to store fittings, technological solutions for stationary trade, but also online trade (e-commerce) play an important role. In addition, there are sales promotion and advertising materials, products for the food trade and retail gastronomy. Energy management, event marketing and trade show booth design are also central themes at EuroShop.

The range of products and services for the retail sector is supplemented by events such as presentations and awards ceremonies, as well as special areas, for example for start-ups.

WHAT ARE THE EUROSHOP DIMENSIONS?

The dimensions map the product ranges at the EuroShop trade show. Each of these experience dimensions groups together product categories on specific topics, where visitors can quickly and easily find the solutions they are looking for.

The EuroShop product range is divided into the following dimensions:

  • Shop Fitting, Store Design & Visual Merchandising, Materials & Surfaces
  • Lighting
  • Retail Technology
  • Retail Marketing
  • Expo & Event Marketing
  • Food Service Equipment
  • Refrigeration & Energy Management

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