The brand-new Porsche Studio Singapore opened its doors. Built across two storeys and featuring a multitude of innovative features, the new Porsche Studio Singapore integrates unique features to create an enhanced Studio concept, making brand experiences more immersive than ever before for customers and fans, and becoming the new home for the Porsche community both locally and abroad.
Porsche Singapore, the new venture between Porsche Asia Pacific and Eurokars Group, was formed in 2022 with the aim of elevating customer experiences in Singapore. On January 24, the iconic German sportscar manufacturer proudly delivered on this promise, as it opened the doors to its brand-new Porsche Studio Singapore with a glamourous launch event.
The new two-storey showroom is located within the prestigious Guoco Midtown mixed development, located close to the Bugis heritage district in downtown Singapore. Here, towering modern skyscrapers rise above traditional shophouses and eateries; when the sun sets, cobblestone streets lined with eclectic ateliers give way to after-hours alleyways that bustle with an extraordinary combination of fine-dining restaurants and hidden-door speak-easies.
Against this kaleidoscope of creativity and vibrance, the new Porsche Studio Singapore adds a double-dose of sportscar fascination, spanning almost 8,500 square feet across two storeys on the corner of Beach Road and Rochor Road.
Porsche Studios are urban retail formats with warm and welcoming environments that create new and convenient ways for customers and fans to engage with the brand. Merging this mission with the backdrop of Singapore, a country known for its robust and resilient framework for innovation, development teams across different functions at Porsche AG and Porsche Asia Pacific worked tirelessly with their counterparts here to create a number of unique features that enhance Singapore’s Studio concept – all to bring the brand closer to customers and fans than ever before.
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From Point of Sale, to Point of (Elevated) Experience
With elevated customer experiences firmly at the forefront of this retail concept, Porsche Studio Singapore introduces a different approach to automotive retail in Singapore, starting with a sleek and modern design with unique Singaporean touches such as “breeze block” design motifs inspired by old local architecture, and bamboo-inspired veneers garnished across selected areas of the Studio.
At the welcome area on the first level, tribune seating spaces can be converted to an intimate fireside chat setting, providing a transformative space where innovators and entrepreneurs can share and exchange ideas with like-minded individuals.
Next to the space, a new Porsche Lifestyle concept store starts with a walkthrough ‘tunnel,’ filled with creative displays. This new retail concept is the first of its kind in the Porsche world. To mark the opening of Porsche Studio Singapore, an exclusive Porsche ‘Prototyp’ collection – inspired by the “Active Camouflage” wraps of prototype test vehicles – is showcased, adding an exceptional touch to the overall experience.
The new Porsche Studio Singapore also features a built-in car lift within its premises for moving cars around the Studio – another unique concept in the Porsche world. Like every Porsche sports car, the lift fulfills both form and function with its presence; in addition to moving display cars, the space can also be decorated to suit different themes. During the grand opening event, this area was styled with an ‘adventure’ theme, with the Taycan Cross Turismo used as the highlight in the recently-concluded “Taycan Record Run” livery.
On the second floor of the showroom, more modular spaces can be configured in different ways to enable a diverse range of activities: from zen-filled yoga classes to high-energy product trainings and presentations, captivating keynote speeches in front of full-length LED walls and heart-pounding e-sports races held using two in-house state-of-the-art simulators – these spaces can be configured for near-limitless ways for fans and customers to experience the Porsche brand and its partner ecosystem in Singapore. On request, the entire length of the Studio can even be transformed seamlessly into a chic catwalk for a fashion show extravaganza!
For more information, pictures and statements about the new Porsche Studio go to the source: Porsche AG