The global trend is moving away from material goods towards experiences. As a result, immersive shopping adventures, leisure and lifestyle offers and social media marketing are becoming increasingly important in retail.
The EuroShop RetailDesign Awards China 2024 have just been presented during China in-store in Shanghai. There is a lot to take away from the award-winning design concepts in terms of creativity and customer experience.
Knowing what's happening on the shelves = every retailer's dream? The start-up PaperWeight AI promises valuable insights with its solution: paper-based weight sensors are a step towards the smart store – and with little effort!
As an exhibitor at China in-store 2024, Changhong not only impressed visitors with the design of its new exhibition stand. New technologies also took centre stage. Director Wang Guiling gave us exciting insights into the role of the event for the Chinese retail industry.
Increasing cyberattacks make a robust cybersecurity strategy essential for retailers. Data leaks and operational disruptions cost money and jeopardise customer trust.
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