13.02.2020

AB Gustaf Kähr

Kährs introduces the ultimate guide to retail flooring

Kährs, a leading Swedish manufacturer and distributor of flooring, has bundled its retail flooring concept into an ultimate guide. At the Euroshop fair in Düsseldorf, the company will provide insights and inspiration on how to include flooring in the planning of retail spaces, in order to attract, engage and convert shoppers.

Kährs retail concept offers a broad range of high-quality flooring products and services, enabling clients to find suitable solutions for every shopfitting project - from small luxury boutiques to shopping malls. The product range comprises hundreds of options including naturally beautiful wood floors, premium Luxury Vinyl Tiles, Quartz flooring and products made of innovative, PVC-free Enomer.

The newly launched guide to retail flooring comprises Kährs product offering, while at the same time serving as a supporting tool for how to make the floor benefit the in-store sales process. It’s well known that there are several ways the overall retail experience, including the design of a retail unit, can influence customer behaviour. But in order for offline marketing to be successful, the retail space must be interesting enough to drag customers away from their phones and back into the store.

“Kährs retail flooring guide combines store branding and concretised flooring solutions based on our broad range of product options. The overall ambition is to take retail concepts to the next level by bridging the customer journey between physical and digital channels, offering personalized inspiration in an environment that the customer recognizes. We want to enable this journey through offering flooring that attract, engage and convert, aiming for creating customer experiences that goes beyond expectations”, said Charlotta Persfell, Chief Marketing Officer at Kährs Group.

At Euroshop, Kährs focus on showcasing the product range and full-service portfolio designed for retail interior projects. Kährs’ aim is to present how its wide range of flooring products can be selected and optimized for every type of retail setting and space. Therefore, three shopfitting areas will be showcased; one aimed to Fashion Retail, one to Grocery Stores and the third to Beauty Retail.

Welcome to visit us at the fair at the Düsseldorf Exhibition Centre in Hall 11, booth D43, Shop Fitting and Store Design on February 16-20.

For more information, please contact: Charlotta Persfell, Chief Marketing Officer, Kährs Group Tel: +46 730 77 35 31, e-mail: charlotta.persfell@kahrs.com
Helén Johansson, Corporate Communication, Kährs Group Tel: +46 70 364 60 30, e-mail: helen.johansson@kahrs.com

About Kährs Group Kährs Group is a leading manufacturer and distributor of flooring with the aim of providing customer experiences beyond expectations. Kährs innovations have shaped the industry throughout its history and the company is dedicated to offering flooring solutions for every room, environment and need. The company delivers sustainable and durable flooring solutions to more than 70 countries, being a market leader in hardwood flooring in Sweden, Finland and Russia, and having strong positions in other key markets, such as Norway, the UK and Germany. The Group has approximately 1,700 employees and annual sales of more than SEK 3 billion.



Exhibitor Data Sheet